Client: Psykologifabriken

Brief: create concept, design, and prototype for an iPhone application.

My role: designer

Other team members: Alicia Smith, Sebastian Leinehed, Daniel Weström, Max Werner, Johan Dettmar

Read more or sign up for beta test: here

About the project:

Alicia and I build a tiny world out of paper and carton inside a shoe box, which was our photo studio for two days. After working with scissors and glue for days we returned to the computer to add the digital effects.

Client: Noko Jeans –  school assignment

Brief: create visual identity, print material, web material, concept ideas for events, packaging design and much more.

Art directors, designers, copy writers, project managers and story tellers: Adrian Rizell, Daniel Weström, Emilia Blom and Harald Hammar

About the project:

We started off with a question:

- What happens if we take on the brief and transform it’s story into a workmode, a constant state of mind? 

This resulted in a series of haphazard experiments and some amazing ideas and designs. Our insights were the following:

1. NOKO is not a puzzle with pieces that fit together, it’s a collage. 

2. We perform every task in the least expected way, even if this means we have to let our failures be the actual results.

3. Story is king.

#The story: at first we collected everything we knew about NOKO JEANS and wrote a ten page story. At every point in the later process we returned to this document for inspiration and ideas.

#Logotype: folded about ten times this logotype traveled inside Adrian’s jeans pocket during one weekend. Unpacked, unfolded and reconstructed by Harald.

#Typography: We created two fonts inspired by bureaucratic forms, copied into an unrecognizable state. We actually ran two fonts through the copy machine about a dozen of times until there was not much left to recontruct.