Client: Noko Jeans – school assignment
Brief: create visual identity, print material, web material, concept ideas for events, packaging design and much more.
Art directors, designers, copy writers, project managers and story tellers: Adrian Rizell, Daniel Weström, Emilia Blom and Harald Hammar
About the project:
We started off with a question:
- What happens if we take on the brief and transform it’s story into a workmode, a constant state of mind?
This resulted in a series of haphazard experiments and some amazing ideas and designs. Our insights were the following:
1. NOKO is not a puzzle with pieces that fit together, it’s a collage.
2. We perform every task in the least expected way, even if this means we have to let our failures be the actual results.
3. Story is king.
#The story: at first we collected everything we knew about NOKO JEANS and wrote a ten page story. At every point in the later process we returned to this document for inspiration and ideas.
#Logotype: folded about ten times this logotype traveled inside Adrian’s jeans pocket during one weekend. Unpacked, unfolded and reconstructed by Harald.
#Typography: We created two fonts inspired by bureaucratic forms, copied into an unrecognizable state. We actually ran two fonts through the copy machine about a dozen of times until there was not much left to recontruct.
